These days, the attention span of your audience is at its lowest point in human history. We know that 55% of visitors stay for 15 seconds or less on a page and that their attention span is limited to, more or less, 8 seconds. As a consequence, you have these 8 seconds to capture their …
WordPress is a platform that even non-technical people can set up and start managing without much hassle. However, akin to other web technologies and CMS’s out there, WordPress is also prone to errors. These WordPress errors are triggered due to several reasons, and if you don’t diagnose and troubleshoot them within time, it can cause …
If you’ve ever tried optimizing your website for search engines, you definitely would have come across things such as Meta Titles and Meta Descriptions. These two are a staple of any SEO strategy. They need to always be considered and edited before publishing a piece of content or allowing a website to go live. But …
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We feel exhilarated when we receive a good response to our social media posts. It boosts our confidence. We know we are doing the right thing on social media. What makes lots of “likes and comments” on a post a thrilling experience is their unpredictability, as not every content format receives the same level of …
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User engagement is everything. It’s quite a direct statement to make, but at the end of the day, that’s what it really comes down to. When someone is using the internet, they are doing so for three different reasons: To buy something To find information To be entertained If your site content or service isn’t …
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Generating leads is vital for any business. If you don’t have a steady flow of leads into the top of your funnel, you won’t have a business for long. However, when it comes to SaaS and encouraging prospects to become happy, ongoing customers, the quality of the leads you generate is at least as important …
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Automation has numerous applications and can help in many aspects of your business. It can help you make routine, repetitive tasks more efficient. If you automate these tasks, your employees will be free to use their skills for more complex jobs. This improves your firm’s resource utilization and cost optimization. Another benefit of using business …
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Okay, Here’s a fact to get you started on this article: “According to the latest SBA study, more than 627,000 new businesses are launched every year, and at the same time, about 595,000 businesses shut down per year.” If we segment our research into tech-startups, it turns out that in every one hour, 80 new …
In the ever-changing world of marketing, businesses are always on the lookout for new, and innovative ways to sell their products to a broader audience. At times, service-centric companies find themselves overlooked in a sea filled with organizations advertising products. Well, simply put, marketing a service is no easy feat. The most obvious problem being …
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Do you feel serenely calm when surrounded by green fields and blue skies? Have you ever wondered what the color red represents and why you feel slightly alarmed when staring at a stop sign? Those are just two of the many effects color has on the human psyche. It’s all part of a study referred …
