How to Use Topic Clusters to Boost Traffic

How to Use Topic Clusters to Drive Traffic

Search is changing, and the way we market and promote our small businesses, nonprofits, and other ventures have to change with it. It’s no longer enough to do keyword research – the basis of the vast majority of SEO strategies over the last decade-plus – when creating content, building your brand, and seeking to rank …

Steps to Increase Page Speed

Steps to Increase Page Speed

Images are the essence of contemporary websites; without them, it is difficult to establish a long-lasting impression on your visitor. Images help businesses engage their visitors and minimize bounce rates; however, they can also be the cause behind weak web performance. Search engine crawlers like Google and Bing detest image-heavy and slow loading websites. Heavy …

5 Types of Content That Get Attention

Types of Content That Get Attention

Attention – you can have insanely high conversion rates and super compelling products, but still lose if you’re not able to get attention. Follow and reverse engineer what others does and you’ll notice a pattern. Create content, publish, and share it. Is that it? No way, Jose. What kind of content? Where is it published? …

How to Breathe New Life Into Marketing Campaign

How to Breathe New Life Into Marketing Campaign

There is a real fear in knowing that your business and your marketing campaign may have a finite existence. Nothing lasts forever (except that adage, apparently). It’s a difficult thing to come to terms with finality and even the most stubborn of us have to accept it eventually. But then, there are those among us …

6 Practices To Help eCommerce Business Improve Conversion Rates

Help eCommerce Business Improve Conversion Rates

Many optimization strategies apply equally to both service-oriented and eCommerce businesses. However, when it comes to digital marketing strategy and getting customers over the finish line, eCommerce requires its own distinct approach. Here are six best practices that help eCommerce business improve their conversion rates: Bundling, Cross-Sells, and Upsells One of the main goals of …

Checklist For Google My Business Optimization

Checklist For Google My Business Optimization

When it comes to getting new inquiries and sales for your local business, local SEO is found to be extremely effective. In fact, a recent article from Search Engine Watch shows that “there was a 20.1% increase in clicks to call, clicks for directions, and clicks to a business’s website” with Google My Business (GMB) …

5 Tips To Help Build Your Online Career

Tips To Help Build Your Online Career

Whether you’re a college student searching for a side hustle, or you’re looking for something serious, building a career online is one of the most appealing options. It offers you more freedom, flexibility, and room for creativity, and almost anything you’re interested in can become lucrative online, marketing, writing, photography, even teaching. The only problem …

4 Types of Business Audits To Keep Your Business Healthy

Types of Business Audits To Keep Your Business Healthy

Auditing isn’t just a term you should get concerned about hearing during tax season; it’s a way to make sure your company is functioning properly, both internally and externally. Successful businesses frequently conduct various types of business audits to locate their mistakes and weak spots, as well as to create crucial reports for current and …

Beginner’s Guide to Facebook Dynamic Product Ads For eCommerce

In a world overrun by advertising, consumers are becoming immune. Or actively taking steps to replace ads altogether. That’s why the average banner ad click-through rate is 0.1%. You don’t beat these grim numbers with more ads. You do it through better ones. Specifically, with ads that are more targeted and more relevant. And Facebook’s Dynamic Read More