All it takes to be heard is a tweet and some engaged followers. Streamlining the process of regularly sharing valuable content with your audience is a powerful strategy that can propel the growth of your business. However, implementing such a process can be extremely time consuming and exhausting; and if you don’t do it right, it can be ineffective and a complete waste of your limited resources.
Developing a Twitter marketing strategy around tweet scheduling and automation makes it more convenient to routinely share more content and reach your target audience during and outside of your normal working hours.
In this article, I will share with you the strategies that the team at Signal has developed to keep the content flowing to our audience on Twitter and visitors continuously visiting our landing page without dedicating too much time to crafting and sending tweets.
The effort takes to send a tweet with valuable content and targeted hashtags to reach your target audience could be spent on other revenue-generating tasks you have on your plate every day. This is precisely why you should find a way to automate the creation and sending of your tweets. Lucky for you, our team ran into this problem early in our marketing efforts and decided to build an entire tool to help us move faster and be more effective in implementing our Twitter marketing strategy. Before I tell you more about that tool, let me walk you through the benefits of scheduling your tweets.
Benefits of scheduling and recycling tweets
1. It keeps you productive
Your marketing strategy may call for other social media accounts - such as Facebook, Instagram, Pinterest, etc. - that you need to actively manage. Manually crafting and publishing content from all of these accounts is not the best use of your time because you have to stop what you are doing just to publish a tweet, then a Facebook and Instagram post, until you find yourself quickly running out of energy. The danger of switching from a creator to a consumer during this spree of manual social media posting is also abundant and can derail your productivity.
Don’t take my word for it; there are people who dedicate their time to researching this. Science Direct notes that switching between work activities greatly affects productivity and work performance. It takes a significant amount of time to fully transition from a previous task to a new task – time that you could use more valuably.
By recycling tweets, you can focus more time on writing content for your blog. Once you have your articles, you can easily use a tool such as Signal, to schedule your tweets and never think about them again. With your tweet recycling on a repeating basis, you can completely disengage and move on to your next activity without ever visiting Twitter, where’d you’d likely get distracted by your feed.
2. It ensures quality and consistency
When you schedule your tweets, you are setting a plan for how you will distribute your articles to your audience. When you plan, you get to leverage the best strategies for the ideal amount of tweets per day, and when and how often you should tweet. You give yourself the opportunity to analyze your content before tweeting to ensure the quality and consistency of your message; if you step away and realize your tweet could be better, you’d have enough time to go back and make necessary edits before sending it out to your audience.
3. It helps you reach a wider audience
Tweet recycling can also help in reaching more people who live in different time zones from your team and your main audience. By scheduling your tweets for different times of the day, around the clock, you can share your stories beyond your work hours to achieve greater engagement and maximize traffic to your blog.
How to schedule and recycle tweets
There are a couple of tools you can use to schedule your tweets. There’s Buffer, Hootsuite, and others like them. They will all let you schedule your tweet to be sent a single time in the future. For the price of an ad, you could even use Twitter’s own ads platform to schedule your tweets and target a specific audience for your ads. However, none of these methods gets you all the way to where you should be – easily creating, scheduling, and recycling your tweets.
If you want to create your own tweet and set it to be sent a single time in the future, those solutions are fine. However, our team needed more efficiency in our strategy to be more effective and reach more of our audience on a more frequent basis. We wanted a tool that would take a link, create the tweet, let us schedule the tweet, and enable us to recycle the same tweet on a schedule of our choosing.
Signal enables you to spend less time tweeting while still tweeting more frequently and reaching more of your audience. This tool auto-tweets your articles on repeat to help you share your content and grow your audience on a set schedule. Our team uses it to drive more engagement on our tweets and traffic to our blog. It’s a simple but powerful tool that will enable your team to achieve more with your Twitter marketing strategy in less time.
In that screenshot is a scheduled tweet of an article I wrote in April. It started out being tweeted once a day, then once every three days, and is now being tweeted once a week.
Again, don’t take my words for how well tweet scheduling works for driving more traffic to your blog. Here are some marketers who have started implementing tweet recycling and are seeing results from Signal:
Regardless of which tool you use, I have some tips to get you started with tweet scheduling and recycling.
Tips for effectively scheduling and recycling tweets
Plan and choose between a local or a global audience ahead so that you can schedule your tweets consistently with your target time zones and engagement habits of your target audiences.
Create a reader persona that allows you to promote your content in a more specific and effective way. Think of the habits of your audience – are they the type of readers who are busy on weekends or are they busy in their office during a given time of the weekday?
Plan your tweets at the most optimal times and you’ll see a definitive increase in engagement from your target audience. Here’s a good case study on good times to tweet as of 2018.
There is an abundance of great insights that can be found when you leverage Twitter Analytics. You could get more ideas about tweet timing and what type of content yields the greatest engagement from people in your audience.
If you don’t leverage the power of tweet scheduling and recycling in your strategy, you’re missing out on the potential of reaching more of your audience more frequently. To drive more traffic to your blog consistently, you should implement a Twitter strategy that includes scheduling and recycling your most valuable tweets. It’s worked for our team and hundreds of other marketers, so we’re pretty sure you’ll find success, too.