What is the ROI of your social media marketing?
It’s a question that digital marketers have been asking ever since social media became a platform for connecting with customers.
And until now, the answer has been flakey at best…
Only 28% of organizations feel they can attribute value to business outcomes driven by social media.
Twitter, Facebook, Instagram, and others provide some basic insights into your audience engagement and reach.
But what is the true ROI of your efforts? Do the time and resources you invest in social media result in leads, sales, and actions on your website?
A shiny new feature from the social media management platform, Agorapulse, promises to prove, once and for all, the value of social media. We were lucky enough to get an early glimpse at their Social Media ROI feature and we were super-impressed.
Here are some more details.
Why do we need a social media ROI calculator?
As I mentioned in the intro, social media marketers have been struggling with the concept of ROI and how social media impacts a business’ bottom line for years.
Up until now, they are piecing together Google Analytics reports, multiple spreadsheets, and hundreds of UTMs to track everything.
Without a compelling narrative about the impact social media has on a business, the social media team is seen as an expense rather than a revenue generator. This is not where we want to be.
How does Agorapulse solve this problem?
With a single dashboard and powerful automated UTM capabilities, Agorapulse’s Social Media ROI tool lets digital marketers easily transform a sea of Google Analytics into actionable insights.
Key features of this new tool include:
- Advanced link management that automates UTMs, including link shortening, to make it easier to create, organize, and use tracking codes for social media.
- Dashboards that automatically pull data from a wide range of resources, including Google Analytics, so you can easily see your most important social media metrics and performance.
- Reports to help you share your social media success story with stakeholders.
Want your social media marketing to finally get the kudos it deserves?