Everyone wants to create a website that has a unique brand identity.
But after its creation, it’s common to face the challenge of ranking that website on Google.
Many people make SEO mistakes that hurt their website authority score and limit their ability to rank.
That’s why in today’s article I’ll discuss 7 SEO mistakes that could hurt your website authority score.
With that said, let’s start!
#1. Not choosing the right keywords
The first mistake which many people make in their SEO strategy is not choosing the right keywords to target.
To choose a keyword you’ll need to understand your target audience. Find out what they are typing in that search box and then target those keywords.
While determining the keywords you need to target, you can use the following process.
- Identify your keyword
- Check the competition
- Recheck the keyword
If you’ve found your desired keyword to target, then you can use some LSI keywords too. LSI keywords help your content rank in the search even faster.
LSI keywords can be found at the bottom of a Google results page as suggestions.
#2. Keyword stuffing your website
Keywords are undoubtedly valuable for your website. But over-using keywords fetches a negative outcome. Keyword stuffing by no means brings good results for your website.
Keyword stuffing means inputting as many keywords as you can at the cost of the quality of the content.
As you can see in the example, the over-abundance of keywords can make your article look annoying. It also hurts your rankings.
Avoid this tactic and only apply keywords moderately. Don’t cut the quality of your content in the process.
#3. Ignoring meta descriptions and title tags
Keywords aren’t the only thing that determines if your website is going to be ranked on Google.
Another factor for ranking a website on Google is the meta description and title tags.
But what are the meta description and title tags?
The image below shows the title tag.
And this one shows the meta description.
The meta description and title tags inform the audience about your content. Besides that, Google analyzes your tags and descriptions and arranges search results accordingly.
#4. Getting the wrong links
You’ve probably heard of the importance of link building on your website.
Links are vital in a building website’s authority score. Internal, outbound, and backlinks are a fabulous way to increase the authority of both your page and website.
But putting in unnecessary links can harm the authority of your website.
We all know that everyone wants to decrease their bounce rate. But don’t do that at the cost of the quality of your content.
See the picture below. All those links don’t help the article in any way. As all of them are irrelevant – they’ll only hurt the ranking of this page.
So, all you need to do is not include too many links or links that aren’t relevant. Be sure that the anchor text you use to link is relevant to the content you’ll be linking to as well.
Keep it simple and valid, otherwise, it’s going to hurt the website authority score.
#5. Not fixing broken links
It’s common for websites to constantly change. You’ll never know when a page gets deleted without you knowing it. And if you have a link to that deleted page, then your link is now broken.
Too many broken links will send a report to Google saying your website isn’t updated and that’s not good.
Eliminating or fixing broken links cleanses your website from the status of a bad website in Google’s eyes.
There are plugins such as the one shown in the picture below, if you have a WordPress website, that can identify broken links.
#6. Ignoring data analytics
It’s understandable why most people tend to ignore data analytics. They are plain and simply boring to look at.
To most people’s SEO strategy, data analytics might not have any value. But in reality, they have a much bigger impact on the way your website generates traffics.
Data analytics point to the way your website is functioning and if any problems need to be addressed.
They help you understand data such as the ranking of your keywords, the number of people bouncing off your website, which keywords generate the most leads and traffics, and much more.
There are a lot of free SEO tools to find data analytics for your website. But the best of them is Google Analytics.
The interface looks a bit like this.
Any analytics you can acquire will help your website gain more authority.
#7. Neglecting content quality
Though most people debate whether it’s content quality that’s more important or the quantity, I believe that quality is more important than quantity.
It’s better to post fewer quality articles than lots of spammy content.
Limited amounts of quality content may not bring success instantaneously but it also won’t hurt your website.
Spammy content might bring success instantly, but in the long run, people will get tired of seeing spammy content and leave that website altogether.
Like the infographic below, try to maintain a steady line between quality and quantity. Ask yourself how much quality content can you put out in a month? Then produce only that amount of content.
Your website’s authority score is vital for it to rank in the Google search engine. And as SEO plays a vital role in ranking your website, it’s best to know what mistakes can be made.
Avoiding the points I’ve talked about in this article will let your website gain a good authority score.