We feel exhilarated when we receive a good response to our social media posts. It boosts our confidence. We know we are doing the right thing on social media. What makes lots of “likes and comments” on a post a thrilling experience is their unpredictability, as not every content format receives the same level of …
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User engagement is everything. It’s quite a direct statement to make, but at the end of the day, that’s what it really comes down to. When someone is using the internet, they are doing so for three different reasons: To buy something To find information To be entertained If your site content or service isn’t …
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Generating leads is vital for any business. If you don’t have a steady flow of leads into the top of your funnel, you won’t have a business for long. However, when it comes to SaaS and encouraging prospects to become happy, ongoing customers, the quality of the leads you generate is at least as important …
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Automation has numerous applications and can help in many aspects of your business. It can help you make routine, repetitive tasks more efficient. If you automate these tasks, your employees will be free to use their skills for more complex jobs. This improves your firm’s resource utilization and cost optimization. Another benefit of using business …
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Okay, Here’s a fact to get you started on this article: “According to the latest SBA study, more than 627,000 new businesses are launched every year, and at the same time, about 595,000 businesses shut down per year.” If we segment our research into tech-startups, it turns out that in every one hour, 80 new …
In the ever-changing world of marketing, businesses are always on the lookout for new, and innovative ways to sell their products to a broader audience. At times, service-centric companies find themselves overlooked in a sea filled with organizations advertising products. Well, simply put, marketing a service is no easy feat. The most obvious problem being …
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Do you feel serenely calm when surrounded by green fields and blue skies? Have you ever wondered what the color red represents and why you feel slightly alarmed when staring at a stop sign? Those are just two of the many effects color has on the human psyche. It’s all part of a study referred …
There’s a whole lot of amazing content being generated each minute on different platforms. Here are some mind-boggling facts: Instagram users publish 46,740 posts per minute. Google conducts 3,607,080 searches per minute. Twitter users send 456,000 tweets per minute. Yes, content is essential. Google loves quality content. Your visitors love content. But it simply …
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Shopify is now one of the leading platforms when it comes to creating and running an eCommerce store. Shopify says it does all the heavy lifting for you, and all you have to do is just count the profits. Well, it’s a bit more complicated than that. Shopify does manage a lot of things for …
Video on demand (VOD) is the future and the future is here. All over the web, new services are popping up, offering consumers a new way to view their media. Some of that is already published media that they have bought the rights to (Shudder). Others are original content made by these services, giving …
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