Storytelling has been considered an art form for millennia – people capable of telling compelling stories have always been treated with respect and fascination. Today, this is reflected even in the way people are making their buying decisions. Brands with interesting, original, unusual stories can hope to sell more than their blander competitors. The reason …
The US Small Business Administration Office of Advocacy notes that in 2018, about 30.2 million small businesses exist in America alone. While not every one of them is a niche business, quite a lot of the more recent startups tend to go in that direction. The low startup cost, combined with the relative ease of …
Continue reading “4 Steps to Find Your Online Business Niche”
If you want to be successful, you’ve got to think out of the box. Take a close look at some of the biggest brands around the world. What’s making them successful? They’re ahead of the game for a reason. First of all, you’ll notice that they have a plan to reinvent their digital marketing tactics. …
Continue reading “8 Digital Marketing Tactics To Apply In 2019”
How often do people often visit your site? For you to become successful, you need to rely on web traffic to increase conversions. But the thing is – what if the same people aren’t navigating your site every single day? In a study about the online shopping behaviors in the US, 40 percent of users …
Online advertising is an essential tool in your marketing arsenal. Not doing it yet? Then you must be thinking whether you should do it or not, because brands of all sizes, even places like KFC and McDonalds, are advertising online. While online advertising is extremely beneficial for any business, there are some disadvantages that …
Are you actively trying to convert social media followers into paying customers? Do you see an ROI from your social media activity? Social media is a fantastic digital marketing asset that can quickly skyrocket your business if you use it correctly. It is among the best marketing assets that will enable you to increase your …
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How do female entrepreneurs make it? How do they succeed? And more importantly, how do they successfully build a family and a business at the same time? This piece is a special one – one that’s more personal than business. I hope it will provide some insight into the dedication that goes into growing …
Search is changing, and the way we market and promote our small businesses, nonprofits, and other ventures have to change with it. It’s no longer enough to do keyword research – the basis of the vast majority of SEO strategies over the last decade-plus – when creating content, building your brand, and seeking to rank …
Continue reading “How to Use Topic Clusters to Boost Traffic”
Images are the essence of contemporary websites; without them, it is difficult to establish a long-lasting impression on your visitor. Images help businesses engage their visitors and minimize bounce rates; however, they can also be the cause behind weak web performance. Search engine crawlers like Google and Bing detest image-heavy and slow loading websites. Heavy …
Attention – you can have insanely high conversion rates and super compelling products, but still lose if you’re not able to get attention. Follow and reverse engineer what others does and you’ll notice a pattern. Create content, publish, and share it. Is that it? No way, Jose. What kind of content? Where is it published? …
