Crafting Digital Excellence
Considering an Instagram growth service to take some work off of your plate? Being a Social Media Manager looks like a fun job to many people, and at times, it can be – but as you know, it’s also no walk in the park. From analyzing the demographics of your followers to creating high-quality …
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We’ve all heard it, time and time again: video is the new king. It’s the best performing form of online content. And in just a few short years, almost all online traffic will go to videos. Is it a fad? I certainly don’t believe so – video is here to stay. New technology might …
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Top Social Media Analytics Tools for Business In today’s digital age, social media has become an indispensable tool for businesses looking to connect with their audience, build brand awareness, and drive sales. However, to truly harness the power of social media, it’s crucial to understand the data behind your social media efforts. This is where …
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Marketing used to be simple… Create a promise. Find a platform. Deliver a message. As long as these three elements worked in unison, people would buy what you were selling. Then came the internet – the biggest marketing platform ever created. In the beginning, that’s exactly what it was. A platform that you could …
Continue reading “The Challenge of Marketing Personalization”
The year 2019 introduced Marie Kondo and her famous KonMari Method of decluttering. Some call it phenomenal, but Kondo herself considers it as life-changing magic. Made to be applied for just belongings, the KonMari method has been applied to personal lives, relationships, careers, and whatever aspect you need cleaning up. But what about in the …
Continue reading “How to Do a Content Audit On Your Website”
eLearning is booming, with no sign of slowing down… People want access to information and learning on demand. Not in a month’s time when the next conference is on or when the next corporate workshop is planned. As a society we’re impatient – and if we need a new skill, we need it now, …
Continue reading “How Do You Generate a Consistent Flow of B2B Leads in the eLearning Industry”
SEO is one of the fastest-changing marketing channels and no wonder! Google is coming up with dozens of updates and changes each year forcing forward-thinking digital marketers to come up with more and more ways to keep up. But keeping up is not even enough. In order to maintain consistent search engine visibility marketers need …
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It used to be that as long as you wrote long-form, valuable content on a regular basis, you could do well at content marketing. Unfortunately good content isn’t enough anymore. The SERPs are getting more competitive, and the marketplace is turning into a winner-take-all battle to the death. Here’s what the latest content marketing …
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In the rapidly evolving world of eCommerce, traditional marketing strategies often fall short. To stay ahead of the competition and meet the ever-changing demands of consumers, businesses need to adopt innovative approaches. One such approach is reverse engineering your eCommerce marketing strategy. This method involves deconstructing successful marketing campaigns to understand what makes them effective …
With advances in martech, we saw B2B sales experts embrace a combination of old and new strategies to propel their companies forward with their own martech stacks. While email continues to be the top choice for lead nurture and customer onboarding, emergent communication channels and media formats are slowly changing the game. Video, for …