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One Couple’s Secret to Success (And It’s Nothing to Do With Products)

Yuliya Chernykhovskaya and Mike Pavlou are committed to doing things differently. This entrepreneurial couple from New Jersey are the owners of an accessories e-commerce store, built using the dropshipping business model. While building their business, they’ve made a point to ignore much of the traditional advice for dropshippers. And the results so far? Pretty exceptional. …

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Instagram TV: What Brands Need to Know to Get Started

On June 20th, 2018, Instagram CEO Kevin Systrom announced the social network would be launching Instagram TV (IGTV), a long-form video app that’s also accessible within Instagram. It will be rolling out over the next few weeks to global users on Android and iPhone devices. The full-screen, vertical videos—which anyone can upload—can be up to …

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Mastering Social Media: The Best Free Tools for Effective Management

Social Media Management Tools

Mastering Social Media: The Best Free Tools for Effective Management In today’s digital age, social media has become an indispensable tool for businesses and individuals alike. Managing multiple social media accounts, creating engaging content, and analyzing performance can be overwhelming without the right tools. Fortunately, there are several free social media management tools available that …

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Facebook: The Only Guide Entrepreneurs, Marketers, and Creators Need

Facebook

Facebook: The Only Guide Entrepreneurs, Marketers, and Creators Need In the ever-evolving digital landscape, Facebook remains a powerhouse for entrepreneurs, marketers, and creators. With over 2.8 billion monthly active users, Facebook offers unparalleled opportunities to connect with your audience, build your brand, and drive business growth. This guide will walk you through everything you need …

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Snapchat Marketing: What Businesses Need to Know

Are you on Snapchat? Do you use it for marketing? To learn how to use Snapchat for your business, this is an interview with Gary Vaynerchuk, the CEO of VaynerMedia, and Shaun McBride, also known as Shonduras, a celebrity on Snapchat. Gary and Shaun will share what marketers need to know about Snapchat. Snapchat Marketing Why marketers use Snapchat …

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10 Low-Cost Tools for Scaling a Micro-Influencer Marketing Campaign

Micro-influencer marketing is one of the most powerful ways to reach and influence your target market on social media and in the blogosphere. But finding and managing a team of the right micro-influencers for your niche can be a challenge. In a perfect world, we’d all be using the same tools that Coca-Cola and Sephora …

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