A research study conducted by Demand Metric reveals that 90% of all companies employ content in their marketing efforts and 78% of CMOs see custom content as the future of marketing. The majority of business owners believe that content should be central to marketing work and they surely have their reasons to think so. Research-based …
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Content personalization is unarguably one of the current biggest trends happening in content marketing. Every business that wants to acquire more leads and generate customers need to provide personalized content. You’ve likely heard about how mega-companies like Amazon and Netflix provide personalized content to their customers. And you’ve also heard how they’ve made billions of …
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One billion. That’s the number of people using Instagram monthly. As a marketer, I’m sure you can see the opportunity on Instagram. What’s more? 200 million Instagram users visit at least one business profile each day. When people stumble on your business profile, what they see should increase the chances that they’ll stay and devour …
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How do you send content viral? Viral content is any piece of media that becomes wildly popular overnight. It could be a Youtube video, Facebook post, tweet, or almost any social media content that gets shared thousands and thousands of times. Viral content starts to work for you on autopilot, as your brand gets exposed …
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Launched in 2016, Instagram Stories were initially seen only as a rip-off sourced from Snapchat and were largely ignored by the userbase as such. Fast-forward to 2019, and we see most large brands leveraging this feature on a daily basis to grab the attention of the 500 Million+ Instagram users that interact with them regularly. …
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In today’s competitive market, building a strong brand identity is essential for businesses to stand out and connect with their target audience. A well-defined brand identity not only differentiates your business from competitors but also fosters customer loyalty and trust. This guide will explore various strategies and techniques to help you build a compelling brand …
The Hottest Digital Marketing Trends In the ever-evolving landscape of digital marketing, staying ahead of the curve is crucial for businesses aiming to maintain a competitive edge. As we step into 2024, several trends are set to dominate the digital marketing arena. From the rise of artificial intelligence to the increasing importance of data privacy, …
Are you looking to get more Google reviews, increase customer loyalty, and build trust with your prospects? Well, if you want something, the fastest way to get that thing is to ask, right? It sounds simple, but you’d be surprised how many businesses fail to ask when it comes to reviews, testimonials, and other …
According to survey findings published by SHRM in 2016, 84% of organizations are using social media recruiting strategies to increase brand recognition and target job candidates with specific skill sets. These organizations are posting job advertisements, contacting potential candidates, and encouraging employee referrals, all of which builds a recruitment strategy that attracts the best mix of …
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Twitter is one of the best places to share your articles and drive traffic to your blog. All it takes to be heard is a tweet and some engaged followers. Streamlining the process of regularly sharing valuable content with your audience is a powerful strategy that can propel the growth of your business. However, implementing …
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