Video is officially a marketing essential. And if your brand isn’t using video as part of your digital strategy, you’re missing out. Research shows that video marketing is the second most important type of content B2C marketers use today. Image Source: Content Marketing Institute And the B2B landscape is no different. Video marketing makes brands …
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How high is the content engagement on your website? One of the hardest tasks in content marketing and blogging is to keep your readers engaged when reading your content. No comments. No shares. High bounce rate. Low dwell time. These are just a few of the effects when you fail to keep your website visitors …
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SEO is an ever-changing game. We think we know what we’re doing for a while and then a Google algorithm update hits us like a ton of bricks. Google’s August 2018 update, commonly known as the medic update, showed that SEO has expanded far beyond its technical aspects. Experts soon realized that this update was …
Have you ever heard of blogger burnout? It’s when bloggers find themselves uninspired and unable to come up with fresh ideas. The longer a blogger has been consistently publishing content, the higher the chances that they’ll suffer from a case of blogger burnout. But how do you combat blogger burnout? How do you continue to …
Starting a business requires a big dose of boldness. It can be a scary thing, but it can also be one of the most rewarding experiences of your life. If you’re focused, organized and strategic about your actions, you’re well on your way to success. But, of course, business failure is all too common, so …
It’s often said that if you’ve done nothing wrong, you have nothing to fear. And it would be comforting if that was true, but in a world dominated by Big Data, it’s rapidly becoming a quaint myth – and one that is increasingly dangerous to believe. In reality, bulk data collection by email providers, Google, …
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Not everyone who hears about your brand will want to purchase your products right away. Customers want to know more about your brand and what you have to offer. Before they make a purchase, they go through a whole buying journey. To understand your customer’s buying journey, it’s important to understand the eCommerce marketing funnel. …
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Recent years have seen a dramatic increase in the amount of remote workers, and for good reason. Not only has this style of work become more accessible with technological advances, but employees themselves are increasingly seeking it out. In a recent survey, over 35% of American employees stated that they would change their job for …
Continue reading “Steps To Setting Up And Managing Remote Marketing Team”
These days, the attention span of your audience is at its lowest point in human history. We know that 55% of visitors stay for 15 seconds or less on a page and that their attention span is limited to, more or less, 8 seconds. As a consequence, you have these 8 seconds to capture their …
WordPress is a platform that even non-technical people can set up and start managing without much hassle. However, akin to other web technologies and CMS’s out there, WordPress is also prone to errors. These WordPress errors are triggered due to several reasons, and if you don’t diagnose and troubleshoot them within time, it can cause …
