eLearning is booming, with no sign of slowing down… People want access to information and learning on demand. Not in a month’s time when the next conference is on or when the next corporate workshop is planned. As a society we’re impatient – and if we need a new skill, we need it now, …
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It used to be that as long as you wrote long-form, valuable content on a regular basis, you could do well at content marketing. Unfortunately good content isn’t enough anymore. The SERPs are getting more competitive, and the marketplace is turning into a winner-take-all battle to the death. Here’s what the latest content marketing …
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A modern person is exposed to 5,000 advertisements a day through an array of different media channels. We can’t imagine spending a day without getting messages or calls promoting any kind of product or service, receiving promotional emails, watching commercials on TV, seeing multiple banners on our favorite websites and seeing targeted ads on social …
With advances in martech, we saw B2B sales experts embrace a combination of old and new strategies to propel their companies forward with their own martech stacks. While email continues to be the top choice for lead nurture and customer onboarding, emergent communication channels and media formats are slowly changing the game. Video, for …
The upsurge of social media marketing among competitive companies and active millennials inundates marketers. Utilizing its influential power, many brands are generating triple fold on investments. According to the Emarsys 2019 report, there are over 3.2 billion active social media users, which equates to 42% of the global population. Moreover, 90% of users reach …
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We live in a world where over 4 million blog posts are published every day. How do you stand out in a sea of bloggers who have probably covered all the key topics from a thousand different angles? Do you follow the trend or create a technique of your own? Everyone loves a good …
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Thanks to new technology, customers are receiving thousands of advertisements from different brands each day. With this fast and continuous communication, many brands find it hard to stay remarkable and keep their name at the top of the mind of the customer. Despite the dense communication from companies, customers would not even notice if approximately …
Continue reading “5 Trends That Define Branding Strategy In 2019”
When it comes to Google Ads for eCommerce, many online entrepreneurs still haven’t pinned down exactly what campaign types they should be investing their budget in, to drive that juicy targeted traffic to their store. Why? Because many eCommerce business owners and marketers just don’t have the time or expertise to determine what campaign types …
Could you do me a favor and look at the beautiful faces below? Image Source: Pexels Each of these young people is different; they wear different clothes, have different personalities and values, and pursue different goals in life. Everything about them is unique because every person has a distinct worldview and different interests. Does this …
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Imagine an advertising tool that helped you reach your ideal customers based on what they like, their interests, and their behaviors. A tool that saved you time and money by optimizing your ad delivery to get your message in front of those most likely to convert. That’s what you get with Facebook advertising, a platform …
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