Crafting Digital Excellence
Marketing used to be simple… Create a promise. Find a platform. Deliver a message. As long as these three elements worked in unison, people would buy what you were selling. Then came the internet – the biggest marketing platform ever created. In the beginning, that’s exactly what it was. A platform that you could …
Continue reading “The Challenge of Marketing Personalization”
eLearning is booming, with no sign of slowing down… People want access to information and learning on demand. Not in a month’s time when the next conference is on or when the next corporate workshop is planned. As a society we’re impatient – and if we need a new skill, we need it now, …
Continue reading “How Do You Generate a Consistent Flow of B2B Leads in the eLearning Industry”
It used to be that as long as you wrote long-form, valuable content on a regular basis, you could do well at content marketing. Unfortunately good content isn’t enough anymore. The SERPs are getting more competitive, and the marketplace is turning into a winner-take-all battle to the death. Here’s what the latest content marketing …
Continue reading “What Are Good Content From Latest Content Marketing Studies”
With advances in martech, we saw B2B sales experts embrace a combination of old and new strategies to propel their companies forward with their own martech stacks. While email continues to be the top choice for lead nurture and customer onboarding, emergent communication channels and media formats are slowly changing the game. Video, for …
We live in a world where over 4 million blog posts are published every day. How do you stand out in a sea of bloggers who have probably covered all the key topics from a thousand different angles? Do you follow the trend or create a technique of your own? Everyone loves a good …
Continue reading “How To Use Storytelling In Your Blog Post”
Thanks to new technology, customers are receiving thousands of advertisements from different brands each day. With this fast and continuous communication, many brands find it hard to stay remarkable and keep their name at the top of the mind of the customer. Despite the dense communication from companies, customers would not even notice if approximately …
Continue reading “5 Trends That Define Branding Strategy In 2019”
When it comes to Google Ads for eCommerce, many online entrepreneurs still haven’t pinned down exactly what campaign types they should be investing their budget in, to drive that juicy targeted traffic to their store. Why? Because many eCommerce business owners and marketers just don’t have the time or expertise to determine what campaign types …
Imagine an advertising tool that helped you reach your ideal customers based on what they like, their interests, and their behaviors. A tool that saved you time and money by optimizing your ad delivery to get your message in front of those most likely to convert. That’s what you get with Facebook advertising, a platform …
Continue reading “Step by Step on How To Setup Facebook ad Campaign to Drive Sales”
The ability to make money as a photographer, like a YouTuber or Instagrammer, is all about harnessing that same creativity at the heart of your work and applying it to the monetization of your talents. It can seem hard to make it when anyone with the newest iPhone can call themselves a “photographer.” But success, for most creators who …
How’s your college life doing? Do you have enough free time after you finish classes and assignments? Because if you do have time, you can spend it doing something that will help you make money. While your friends are partying outside, you can hustle hard to make some decent money. There are many college …
Continue reading “9 Ways College Students Can Make Money Online”