5 Lessons Businesses Can Learn About Generating Influence

According to a study conducted by the Content Marketing Institute, 86% of organizations surveyed are doing content marketing. Compared to outbound marketing, content marketing on average produces 3x more leads and cost 62% less. Many businesses are getting into content marketing and investing resources to make it work, but businesses still seem to struggle when …

How to Tap Into Emotions To Boost Content Marketing

Scared. Afraid. Anxious. Excited. Inspired… Emotions are an integral part of our everyday life. So if you have chosen the work as a content marketer you need to know how to discover these emotions, and uncover their raw ingredients. Embrace them, dig deeper and offer a way out the other side. We are always trying to understand …

How This Entrepreneur Made $6,140 From a Penguin

Ashley Banks owes a lot to a penguin. This particular penguin, which took the form of a thermal drinking flask, helped Ashley turn his first ecommerce store into a success. In the three months between July and September 2017, the UK native generated £4,713.38 (or $6,140.01) from this one penguin flask. In this story, we’ll …

How To Jazz Up Your Email With Rich Media

Emails have come a long way… From simple plain text messages for communication to one of the most preferred channels for marketing. With businesses large and small using HTML emails as a primary marketing tool and technological advancements, emails have evolved into highly personalized messages in real-time with visually appealing and engaging rich media elements. …

Seldom Use Remarketing Google Ads Tactic

There is no doubt about the power of great remarketing. It’s a second, 3rd, or fourth possibility at transforming that long-lost visitor. Basic remarketing of your entire traffic source is a surefire way to generate average conversion rates. Even targeting specific page sees isn’t really going to provide you huge wins. Thankfully, that isn’t all …

How The 2 Ladies Grew Their Business Without Any Paid Advertisement

On paper, Mandie and Aubrey are very similar. Calling Utah home, they both work full-time as well as handling the responsibilities of being a mom. And with their matching blonde hair, you’d easily mistake them for sisters. As I speak to them, their differences start to emerge. Mandie is talkative and bubbly, a self-confessed online …