According to a study conducted by the Content Marketing Institute, 86% of organizations surveyed are doing content marketing. Compared to outbound marketing, content marketing on average produces 3x more leads and cost 62% less. Many businesses are getting into content marketing and investing resources to make it work, but businesses still seem to struggle when …

Continue reading “5 Lessons Businesses Can Learn About Generating Influence”

Scared. Afraid. Anxious. Excited. Inspired… Emotions are an integral part of our everyday life. So if you have chosen the work as a content marketer you need to know how to discover these emotions, and uncover their raw ingredients. Embrace them, dig deeper and offer a way out the other side. We are always trying to understand …

Continue reading “How to Tap Into Emotions To Boost Content Marketing”

As someone who’s been marketing things online for about a decade, I can tell you first hand that the fear of marketing is real. It prevented me from growing my business in the earlier stages, and it still does from time to time. It also held me back from taking on client work for YEARS. …

Continue reading “5 Common Fear of Marketing”

Online chat technology has been around since the early 2000’s, but there are a shocking number of companies that have yet to adopt this must-have customer service tool. When done right, it can keep customers coming back for more and help you win and onboard new customers. It doesn’t matter if you’re B2C or B2B, …

Continue reading “5 Ways Online Chat Helps Improve Customer Experience”

Ashley Banks owes a lot to a penguin. This particular penguin, which took the form of a thermal drinking flask, helped Ashley turn his first ecommerce store into a success. In the three months between July and September 2017, the UK native generated £4,713.38 (or $6,140.01) from this one penguin flask. In this story, we’ll …

Continue reading “How This Entrepreneur Made $6,140 From a Penguin”

Emails have come a long way… From simple plain text messages for communication to one of the most preferred channels for marketing. With businesses large and small using HTML emails as a primary marketing tool and technological advancements, emails have evolved into highly personalized messages in real-time with visually appealing and engaging rich media elements. …

Continue reading “How To Jazz Up Your Email With Rich Media”

There is no doubt about the power of great remarketing. It’s a second, 3rd, or fourth possibility at transforming that long-lost visitor. Basic remarketing of your entire traffic source is a surefire way to generate average conversion rates. Even targeting specific page sees isn’t really going to provide you huge wins. Thankfully, that isn’t all …

Continue reading “Seldom Use Remarketing Google Ads Tactic”

On paper, Mandie and Aubrey are very similar. Calling Utah home, they both work full-time as well as handling the responsibilities of being a mom. And with their matching blonde hair, you’d easily mistake them for sisters. As I speak to them, their differences start to emerge. Mandie is talkative and bubbly, a self-confessed online …

Continue reading “How The 2 Ladies Grew Their Business Without Any Paid Advertisement”

Ask anyone at the top of their field how they got there or how they found success in business, and chances are you’ll find overlapping patterns of hard work, long hours, and—perhaps most important—continual self-education. Experience, books, blog posts and videos usually make up the curriculum of the self-taught entrepreneur, but offer their own distinct …

Continue reading “13 Business Podcasts That Help You To Become a Better Entrepreneur”

Freelance writing is an exciting and interesting profession. This is because, as a freelance writer you’re directly involved in the sprout of businesses and companies both offline and online, by helping in communicating their ideas effectively through writing. This leads to amplified audience engagement, improved online visibility, increased ROI, and so on. However, your career …

Continue reading “30 Tools For Freelance Writer”