Now I have 5 sites, some of them are more successful than others. I had several reasons to sell one: 1. Time. I am very sensitive to the quality of my stores, I do my best to make perfect product descriptions, and watch the progress carefully. And I do not have enough time to focus …
Some marketers might have an unhealthy obsession with metrics — they track too many of them. Maybe we think we can prove any marketing campaign is producing results if there’s an eye-catching percentage by its name. But, deep down, we all know that some metrics are more revealing than others. There are a ton of …
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If you’re a quickly growing, you need to constantly be collecting and analyzing your results. This can be a make-or-break in keeping up your momentum, making sure you are delivering for your customers and generating new insights for them (and you) on a regular basis. For example: how do you know which Facebook Ad formats …
Marketing is going through massive changes thanks to artificial intelligence – and that’s a good thing. Marketers are people who are in the profession because of a love of engaging with others, whether they are clients or the customers/consumers of the products and services they are passionate about helping to sell. That said, it may seem odd …
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As Facebook seeks to deliver the content its users will enjoy most and find most relevant, organic reach has been on the decline. In fact, some say it is downright dead. This presents a particular challenge for small businesses: You don’t have the same budgets as bigger advertisers to pour into paid posts to compensate. …
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To celebrate one billion users, and in an apparent effort to challenge YouTube for video supremacy, Instagram has announced the launch of a brand new, long-form video format called Instagram TV (IGTV). IGTV will be available in a standalone app, as well as in the traditional Instagram app via an icon at top right of …
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Email marketing isn’t what it used to be. Which is not to say that it’s become any less effective. Quite the opposite, actually: Email continues to offer the best return on investment around — outperforming other digital marketing channels substantially. In fact, according to the Data & Marketing Association and Demand Metric, email has a median ROI of 122 percent. …
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On June 20th, 2018, Instagram CEO Kevin Systrom announced the social network would be launching Instagram TV (IGTV), a long-form video app that’s also accessible within Instagram. It will be rolling out over the next few weeks to global users on Android and iPhone devices. The full-screen, vertical videos—which anyone can upload—can be up to …
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Mastering Social Media: The Best Free Tools for Effective Management In today’s digital age, social media has become an indispensable tool for businesses and individuals alike. Managing multiple social media accounts, creating engaging content, and analyzing performance can be overwhelming without the right tools. Fortunately, there are several free social media management tools available that …
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Facebook: The Only Guide Entrepreneurs, Marketers, and Creators Need In the ever-evolving digital landscape, Facebook remains a powerhouse for entrepreneurs, marketers, and creators. With over 2.8 billion monthly active users, Facebook offers unparalleled opportunities to connect with your audience, build your brand, and drive business growth. This guide will walk you through everything you need …
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