The financial success of your dropshipping business heavily depends on the product offer you choose for your store.
By modifying your product strategy, you can raise your venture to a new height and boost the store performance significantly.
In order to do that, you need to ensure that the items you select and import from AliExpress meet a wide range of relevant criteria, and appeal to a wide customer audience.
So how can you choose the most suitable dropshipping products that will make your business thrive?
How to look for the perfect dropshipping products
We’ve already provided you with an insight into AliExpress and its specific features – this blog will tell you more about the reasons why this platform is one of the best places to look for products.
To narrow down the choice of items available on AliExpress, you first of all need to enter the focus keyword into the search bar.
The number of items you’ll get will be quite significant. It all depends on the niche, of course, but anyway, you will need to narrow your choice down further.
To do that, first of all, tick the following boxes:
- Free Shipping – therefore, you will only see the items that can be shipped to any destination in the world with no additional charges;
- 4* and up – when you tick this box, you are only shown the items that have a high customer rating.
If you are still shown too many items, and if it will be too complicated to browse through all the options, change the sorting parameters. Normally, the best matching results are shown first, but you can amend these settings, and look through alternatives you didn’t see before.
- If you click the ‘Orders’ button, you will, first of all, see the items that are most frequently bought by AliExpress visitors. Most typically, these items are quite cheap; normally, they come with a wide variety of customer reviews, and we will further explain why this is important.
- If you click the ‘Newest’ button, you will, first of all, see the items that appeared on the platform most recently. This feature is exceptionally important for those who have already added items to their store sometime before. There is no doubt that you should renew your product offering from time to time, which is why it is convenient to monitor only the items that are freshly added on AliExpress.
- If you click the ‘Seller rating’ button, you will, first of all, see the items that got the highest recognition from customers.
- Finally, if you click the ‘Price’ button, you will be able to sort the results by price: either from low to high, or from high to low.
Please note that you can narrow down the choices even more if you adjust some additional search settings (price range, the opportunity to purchase a single product only, etc.). Apart from this, you can modify the search query itself in order to look for a very specific product type.
The perfect drop shipping products: what features do they have?
Long story short, you have narrowed the product options, and now you are ready to browse through the available offers and choose the perfect items for your store. What are the most important product parameters to pay attention to?
- Product description. Your store visitors will surely be interested in various consumer properties of the items you offer. Therefore, you need to ensure that each and every particular product you are going to add to your store has an exhaustive description that covers all the necessary aspects: size, colour, weight, material, etc. Imagine your potential customers asking you the most typical questions about this product features – will you be able to answer them?
- Customer reviews. It is possible to import customer reviews on your product page along with the description and pictures. These reviews will have an exceptional value for your potential buyers, so pay attention to their quantity and content.
- Product rating. Along with seller rating, this parameter will let you know if previous customers highly valued this particular offer. In other words, you can estimate whether this product will be demanded by your target audience.
- The number of orders. The products you add to your store should have a commercial appeal to you. Therefore, you need to estimate in advance whether the profit you will get from this particular item will be satisfactory for you.
Whatever search criteria you set, you need to always remember that you don’t necessarily have to browse all the available options manually. Imagine looking through thousands of closely similar items!
Modern and convenient technical solutions help you set some specific search criteria, use them to find the most preferable products on AliExpress, and then automatically add these items to your store. Such an effortless import has an additional advantage: the auto-updating system integrates with AliExpress and amends the product info in case the original seller decided to change something.
In other words, you won’t have to systematically visit all the AliExpress product pages and carefully check whether there is something new.
If you need any assistance, please feel free to contact us.