Nowadays, everyone can create an economic model, launch a website and start to sell all over the world. Thanks to WiFi, Australian people can connect with French people instantly. Emails, phones and social networks make it easier to be interconnected, everywhere, 24/7, 365 days a year. When entrepreneurs, CEOs, and decision makers decide to leverage …

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We live in the age of smart buyers. The way they consume information, shop and make buying decisions has transformed. If you can’t impress them, they’re not going to buy from you. 75% of consumers expect a consistent experience wherever they engage with your brand. 50% of consumers are likely to switch brands if a …

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There are so many reasons to monitor your brand mentions online: It lets you quickly spot and prevent a potential reputation crisis. It lets you turn both happy and unhappy customers into brand advocates. It lets you measure the effectiveness of your marketing campaigns – more brand mentions are the most important signal of growing …

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Over the last two years, Snapchat has become an influential social media platform with over 150 million active users. Most business influencers use Snapchat to leverage their online presence, connect with followers and as a marketing tool. Snapchat was initially built on the idea of posting pictures and videos for a few seconds. Right now …

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What a year for Business Pages on Facebook! It sure feels like every time we as marketers and business owners think we have our Facebook marketing strategy figured out, a major algorithm change is announced or a new tactic becomes the latest trend. Over the years, we’ve learned that the best way to reach our audiences on …

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Data is essential in all marketing campaigns. Data-driven marketing results in higher client commitment, customer engagement, and increases in the variety of consumers. However, we mainly utilize data to notify SEO, Pay Per Click, or social projects. These locations of marketing are plainly data-driven. There’s no reason we cannot utilize information to produce much better …

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A common challenge that a digital news publisher will come across is working with content aggregators. Today, I’m going to share two things with you: firstly, a rant about how content aggregators are impacting digital news publishing, and secondly, how to handle them. Let’s pause for a second though to define exactly what a content aggregator is. …

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One of the many challenges that you will face when trying to raise awareness, generate leads and promote your product, is the fact that you have a rather limited resource pool to work with. Info products are not exactly easy to advertise on all mediums and chances are you won’t be able to do it …

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When creating Facebook ads, most of the creative has to fit within certain limitations. For example, the image has to be a set ratio and size, and if the headline, or the link description, are too long, they get cut off. That leaves the ad text as the primary variable, as it can be just a single …

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Video is a marketing strategy must-have. This year it has been predicted that video content will take 79% of consumer’s internet traffic. This statistic alone should be enough to convince you to include video in your promotional plans! The first thing you have to do is choose the best platform to host your videos. With …

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