Data is essential in all marketing campaigns. Data-driven marketing results in higher client commitment, customer engagement, and increases in the variety of consumers. However, we mainly utilize data to notify SEO, Pay Per Click, or social projects. These locations of marketing are plainly data-driven. There’s no reason we cannot utilize information to produce much better …

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A common challenge that a digital news publisher will come across is working with content aggregators. Today, I’m going to share two things with you: firstly, a rant about how content aggregators are impacting digital news publishing, and secondly, how to handle them. Let’s pause for a second though to define exactly what a content aggregator is. …

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One of the many challenges that you will face when trying to raise awareness, generate leads and promote your product, is the fact that you have a rather limited resource pool to work with. Info products are not exactly easy to advertise on all mediums and chances are you won’t be able to do it …

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When creating Facebook ads, most of the creative has to fit within certain limitations. For example, the image has to be a set ratio and size, and if the headline, or the link description, are too long, they get cut off. That leaves the ad text as the primary variable, as it can be just a single …

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Video is a marketing strategy must-have. This year it has been predicted that video content will take 79% of consumer’s internet traffic. This statistic alone should be enough to convince you to include video in your promotional plans! The first thing you have to do is choose the best platform to host your videos. With …

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Neuromarketing is a scientific study that uses the fundamentals of neuroscience phenomenon. The goal of neuromarketing is to capitalize on the cognitive biases of a target audience in order to persuade them to buy your products. Neuromarketing empowers marketers to hook potential buyers using human psychology and tempt them to make a purchase. Neuromarketing has …

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Google dominates when it comes to search engine traffic, making it easy to find people interested in your products and services. While that’s a huge benefit, it also comes with a massive downside: Competition. Google is packed to the brim with advertisers bidding on the keywords you want and need. Meanwhile, people brush off Bing …

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One of the most important metrics social marketers track on Facebook are conversion rates. Typically, a conversion refers to the point at which a user converts from being a browser to a buyer. For many marketers, conversions are a top priority. A good conversion rate is one of the best measures of success and is …

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Your business boat is sailing smoothly with flowing lead generation and ads working wonderfully on your Facebook ads Account, but, there comes a bolt from the blue and suddenly your Facebook ads Account gets banned. You are left clueless and stuck with no idea what to do. Does this story seem familiar to you? Don’t …

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